So you've got an elevator pitch — a short, pithy description of why your business is special, exciting, and unique. Yawn. Today, elevator pitches are the economic equivalent of speeches at a beauty pageant: predictable, often vapid, always bland.

Here's a suggestion. Try a Dumbwaiter Pitch instead. It's an exercise I often do with startups, giant corporations, social entrepreneurs, and investors. Its goal? To strip an organization right down to its bones, and see how compelling it really is.

What's the one-word description of your business? That's right: just one word. The most common answer is: hmming, hawing, and silence. The second most common answer is an imaginary benefit. The third most common answer is a raw product — just another mass-produced, meaningless commodity. All three answers reveal a business with whose foundation, its economic concept, is confused, muddled, and perhaps even nonexistent.
Let's go through a few[...]

[Published in NonProfitBlogs - Read the original article]