PANAMA CITY BEACH, Fla. — Sports towels and fleece blankets. A poker tournament. A $1 million Christmas display. A prom for senior citizens. BP gas card giveaways. A "most deserving mom" contest. And advertising, lots of advertising.

Florida Panhandle officials made the mix of eyebrow-raising purchases with $30 million BP gave them earlier this year to help tourism recover from 2010's disastrous Gulf oil spill.

The money allowed seven area tourism bureaus to try promotions they could never have afforded otherwise, and it has propelled the Panhandle's visitor counts to record numbers this year following a disastrous season right after the spill. The question now is what happens when the BP money dries up, most likely next April. The grants doubled and tripled the tourism-promotion budgets in these Panhandle counties, and officials worry the boost in visitors may prove fleeting.

"It is one thing to have your numbers go up when a tremendous amount of money is being put, not only in our economy, but in all of north Florida," said Curt Blair, executive director of the Franklin County Tourist Development Council. "We will see after April whether part of this was a[...]

[Published in GreenNews - Read the original article]