In the movie Hot Tub Time Machine, John Cusack goes "back to the future" and discovers that his friend Lou has become incredibly wealthy due to a little search-engine-that-could that he aptly named "Lougle." It's a fun example of how an individual's name can become a familiar household term based on a single choice to use that name in a product.

Can you think of another example of this? You got it—craigslist. In the States, craigslist is synonymous with connection. Hundreds of thousands of people utilize the ad-free website to find jobs, frisbee leagues, used furniture, and to barter their services. The founder of this incredible site is Craig Newmark, a self-professed nerd who has dedicated his life to customer service.

At the iStrategy conference on global digital marketing in San Francisco, Craig Newmark was not there to speak about his great[...]

[Published in NonProfitBlogs - Read the original article]