By Charlotte Makoff, KF16, New Orleans

"To Connect People Through Lending to Entrepreneurs Across the Globe" is one of Kiva’s best tag lines. Indeed, “Connecting” is key to Kiva, to microfinance loans and to repayment, especially in this high tech world of Twitter, Facebook, Groupon and the Worldwide Web. All of the Kiva borrowers in New Orleans are online from the youngest in her twenties to the oldsters in their 60s. A lot have smart phones to check their email and Facebook pages. Unlike the Kiva borrowers in developing nations, there is no need to explain “the internet." When I meet with a prospective client I walk them through the Kiva website. I go to Kiva.org and explain “crowd sourcing,” i.e. that their loan will actually be funded by around 250 people from different parts the world who want to loan and connect with them after reading their Kiva profile. The response is always positive and many of the borrowers want to make a connection to the lenders. One borrower, Renee, specifically asked me to write all of her lenders a thank you note and a progress report on her loan. The Kiva site is built so that the borrowers cannot directly write to the[...]

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