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PETA's 'Boyfriend Went Vegan' Ad Attempts Pairs Up Violence And Veganism

Animal rights campaigners PETA are causing controversy yet again.

The campaign's latest push on veganism called, "Boyfriend Went Vegan," part of their, "Boyfriend Went Vegan and Knocked the Bottom Out of Me"(BWVAKTBOOM) campaign, features a 30-second clip of a pantless woman wearing a neck brace and not much else, and painfully walking down the street.

The narrator, actor Kevin Nealon, intones, "BWVAKTBOOM is a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star." The spot ends with "Jessica" smiling and throwing a bag of vegetables to her boyfriend.

"The piece is tongue-in-cheek," Lindsay Rajt, PETA's associate director of campaigns and outreach, told Yahoo News. "People who watch the ad all the way through see the woman has a mischievous smile. She's happy to go back with him. It's playful."

Not everyone agrees with the humour in the ad, and instead are pointing out the[...]

[Published in GreenNews - Read the original article]